Have you ever wondered how brands predict which of their silhouettes are going to be the most popular that season? We have too. Is it an exact science, or is it all guesswork? Wonder no longer fellow nosey person – we’ve tracked down the secret right here, and it’s looking super cute and wrinkly. Apparently, it’s all down to animal magnetism. We heard through the grapevine that the biggest and best out there use the fortune-telling skills of their favourite
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